National Coffee Day 2026 Deals Cut Prices On Coffee Gear

National Coffee Day 2026 arrives Sept. 29 with fewer chain giveaways and more markdowns on home brewing equipment, according to WIRED, which tracked discounts across four coffee products through early October.

What is the lowest price on the De'Longhi Rivelia espresso machine?

The De'Longhi Rivelia, WIRED's top-pick bean-to-cup super-automatic espresso machine, is listed at $1,000 during the sale, down from $1,300 to $1,500 depending on retailer, according to WIRED. The publication said its price-tracking data shows $1,000 is the lowest the machine has ever sold for, with most sales typically landing around $1,200. WIRED found the $1,000 price at Amazon, Seattle Coffee Gear and Williams Sonoma. The Rivelia handles grinding, extraction and milk frothing automatically once the hopper is filled, per WIRED's review.

How much does Atlas Coffee Club discount its subscription?

Atlas Coffee Club, described by WIRED reviewer Matthew Korfhage as his favorite coffee subscription for two years running, is running a multipronged promotion through Oct. 5, according to WIRED. New subscribers can get a 12-ounce bag of single-origin coffee for $5, a 75 percent discount off the standard $20 price, WIRED reported. A two-bag order drops from $34 to $17, a 50 percent cut, and pods for Keurig and Nespresso machines are also discounted 50 percent, per WIRED. A six-month gift subscription falls to $99 from $120, an 18 percent reduction, WIRED said.

What discount applies to the steel-and-glass Aeropress?

The AeroPress Premium Coffee Press, a metal-and-glass alternative to the brand's standard plastic model, is marked down to $180 from $200, a 10 percent discount, at Williams-Sonoma, according to WIRED. Former WIRED director Martin Cizmar praised the device for its ease of use, simple cleanup and espresso-like flavor, the outlet reported.

Is there a $100 Keurig deal for National Coffee Day?

WIRED's roundup highlights a Keurig machine priced at $100 among its top picks, describing it as the publication's favorite Keurig model at 50 percent off, though the source material available did not specify the machine's regular price or retailer before the article text was cut short. Readers can find the full listing at WIRED's National Coffee Day deals page.

When did National Coffee Day start, and how long do these deals last?

National Coffee Day 2026 falls on Sept. 29, a date WIRED noted also carries unrelated observances such as Goose Day. The National Coffee Association created the holiday around 2009, according to WIRED, which said the occasion historically brought free or discounted drinks from chains including Dunkin' and Panera. This year, WIRED reported, major chains have shifted toward new product launches — pointing to Krispy Kreme's coffee-flavored doughnuts and Starbucks' new aerocano — rather than discounts, pushing bargain-hunters toward home-brewing gear instead. The Atlas Coffee Club promotion runs through Oct. 5; WIRED did not specify end dates for the De'Longhi, Aeropress or Keurig deals.

Glossary

Super-automatic espresso machine: A machine that grinds beans, tamps grounds, extracts espresso and often froths milk without manual intervention, as WIRED described the Rivelia.

Bean-to-cup: A brewing category where whole beans are ground fresh for each cup rather than using pre-ground coffee or pods.

Aeropress: A manual coffee brewer that uses air pressure to push water through grounds, producing what WIRED called an espresso-ish flavor.

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