Alix Earle Names Too Faced Mascara Her Only Nonnegotiable

Content creator Alix Earle says there is one makeup product she will not swap out, no matter how many new launches hit the market: Too Faced Better Than Sex Waterproof Mascara. Earle told Who What Wear the $29 tube has been her pick since her high school years, according to an interview cited by Page Six.

What mascara does Alix Earle use?

Earle named Too Faced Better Than Sex Waterproof Mascara, priced at $29 at Amazon and Nordstrom, as reported by Page Six. The Post's Page Six outlet reported that Earle has tried many products over the years but keeps coming back to this one tube.

"This is the only mascara that I will use," Earle said in the Who What Wear interview, as quoted by Page Six. "I discovered it in high school, and I haven't switched it up since."

Why does she call it a nonnegotiable?

Earle brings the mascara with her even when professional makeup artists handle her glam for appearances, according to Page Six. She calls it her "one nonnegotiable product," meaning it is the single item she insists on using regardless of who is doing her makeup that day.

"I feel like it does a really good job of holding the curl, which is why I love the waterproof version," Earle said, according to Page Six. "But it also gives you really great volume. It makes my lashes feel full and long, and they stay all night long."

The waterproof formula, she said, holds lash curl better than other versions she has tried, while still adding volume that lasts through a full day or night.

What does the mascara cost and where can shoppers find it?

Too Faced Better Than Sex Waterproof Mascara retails for $29.00, with the same price listed at both Amazon and Nordstrom, according to Page Six. The brand also sells the original, non-waterproof version of Better Than Sex Mascara at the same $29.00 price point, per the same report.

Shoppers deciding between the two formulas can use Earle's own reasoning as a guide: she prefers waterproof for curl hold through long days of filming and events, a detail she shared in the Who What Wear interview cited by Page Six.

Who else swears by this mascara?

Earle is not the only public figure who has praised the formula. Page Six reported that Paige DeSorbo told E! in 2024 that Better Than Sex is "really good" and one of her "favorite waterproof mascaras." Influencer Tinx told the same outlet she keeps the original, non-waterproof version on hand because it is "so rare" to find a formula that "never clumps," according to Page Six.

The mascara has also been linked to Taylor Swift, who is seen applying it in her "Miss Americana" documentary and once gifted it to a fan during a "Swiftmas" giveaway, Page Six reported. "I know the mascara name is ridiculous but it's the best mascara I swear," Swift wrote in a note included with that gift, according to the outlet.

What else did Earle recommend in the same interview?

Page Six reported that Earle also named other go-to products in her Who What Wear conversation. She credited the Charlotte Tilbury Eyeshadow Palette, priced at $58.00, with helping her avoid feeling overwhelmed by eyeshadow choices. She also pointed to NYX Matte Finish Setting Spray, listed at $9.47, saying it "just melts everything into place and makes it come together," according to the same report.

What should shoppers watch for next?

• Price checks: Better Than Sex Waterproof Mascara is listed at $29.00 at both Amazon and Nordstrom, per Page Six; prices on beauty products can shift without notice.
• Formula choice: Shoppers choosing between waterproof and original versions should weigh curl-hold versus the non-waterproof formula favored by other users cited in the Page Six report.
• Celebrity-linked demand: Products publicly tied to figures like Earle, DeSorbo, Tinx, and Swift have drawn renewed attention before, which can affect stock availability at major retailers.
• Other Earle picks: The Charlotte Tilbury palette and NYX setting spray mentioned in the same interview may see similar interest from shoppers following Earle's recommendations, according to Page Six.

Neither Too Faced nor Earle's representatives were quoted directly beyond the Who What Wear remarks relayed by Page Six, and no additional comment from the brand was included in that report.

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